Snow gives Shoe Zone sales some welly: Footwear retailer sells 15 pairs per minute!

Shoe Zone, the high street and online footwear retailer, has seen a flurry for its wellies as customers prepared themselves for the cold snap. The retailer has sold 51,000 pairs since Monday 14 January, nearly 15 pairs of wellies every minute!

Naomi Shefford, Marketing and Property Director said: "With snow hitting the UK most years now, it seems shoppers have got savvy and are preparing their families to be able to get around in the white stuff! Our like-for-like sales for wellies compared to last year are up by 673% (6,600 pairs) - and we've seen a 350% uplift compared to our welly sales for the previous week (week commencing 7 January)."

The results also show families are putting children's footwear first with Shoe Zone selling 28,000 pairs of kids wellies in just seven days, compared to 14,000 pairs of ladies wellies, and 9,000 of mens.

Shoe Zone has over 20 different styles of welly boots to choose from across its ladies, mens and childrenswear ranges. Many styles are also in the footwear retailer's January sale, where customers can get up to 50% off.

To view our full range of wellies click here.